Textual Analysis - MOJO CLASSIC : DOUBLE PAGE SPREAD

This is a double page spread featured in MOJO CLASSIC music magazine. The outlying focus is the photograph of Noel Gallagher, in particular the left hand side page of the spread, as well as the somewhat synical article heading of 'Britain's Got Talent'. The target audience of MOJO are those who appreciate what might be seen to be 'real' music by real musicians, considering this, it is interesting to then read a heading saying that of 'Britain's Got Talent'. Of course referencing the popular reality television series of recent times, the irony being that Noel Gallagher is on the other side of the spread, at a time when music was judged on merit appose to it's 'reality' qualities, perhaps adopting the mind frame and opinion of the targeted audience, in silently evaluating that Britain and talent are no longer associates.


The combination of photograph and heading is an attempt to provoke reaction from the targeted audience, an attempt to make them read the article, which it most certainly does in an effective manner. The iconography of Noel Gallaghers British graphically designed guitar, denotes to the heading of Britains got talent, perhaps suggesting that Britain no longer has talent, given that the photograph was taken at one of Oasis 90's spectacular Knebworth shows, a strong ten years ago. There is brave use of dead space on the right hand side page of the spread, which draws attention to and effectively emphasises the text, and amplifies the sheer size of the audience that this 'British Talent' have attracted. MOJO have stuck with a simple design, along with the patterned border featured throughout the publication, and a colour code in keeping with the British colours and photograph, the text is aligned left, bold and in a very British looking font, possibly connoting to the fact that oasis are British, and therefore the analogy that oasis have talent, therefore British people must all have talent and be great at everything.