Initial Treatment

My magazine will feature a variety of visually exciting and appealing elements to it, with parts of it to be rendered by hand to create the effect of hand creation, and add to the homemade appeal, whereas in contrast to this, large areas of the magazine will be 'proffessionally' rendered thus higlighting greater the areas that are not. The strict colour pallette is to feature a predominant red, giving connotations of action and danger, alongside a contrasting white, connoting to purity and youth, and also less dominant colours of blue and yellow. The addition of the blue to the already dominant colours in the scheme, creates a retro and older feel to it, whereas the yellow creates a new pallete scheme possibly referring to the new and exciting industry that we are enterring musically. It will look stylish and eyecatching, different to the usual appearance of music magazines, more graphically interesting, with the use appealing images, photoshop rendered work, and a bold plain typeface for the masthead. The masthead is to be positioned centerally and cover the majority of the dead space in the top third of the magazine cover, it will be a contrasting white to the cover image, with a thin yellow outline backed on a thin blue line, bevelled and embossed and feature inner shading, this should help to add sophistication and allow the magazine to stand out from the beginning as a stylish looking publication. The other text will feature on only one of the sides, not both as i want to keep to a minimal design, It will also be in white font, or black if this is a more suitable match to the picture. Sell lines will be edited where appropriate, but will always match the masthead in this. The main focus of the image will be on the left hand side of the publication, with the text only on the right hand side, showing dominant ideology in that photograph is more important on the cover than the text is. The main photograph is to either feature an artist or band (undecided at the moment) addressing the reader with eye contact, or an action shot of a musician showing them in their culture/ environment, not neccessarily with direct address to the reader, it is however decided that both would feature a pull out quote from the inside interview running in 2-3 lines across the left hand side upper section of the bottom third of the magazine. A thin white border is to feature with a medium sized red line running centrally through it, other hand rendered ideas of presenting the text could include, srcunched brown paper as a corner piece, torn white paper with black type on it and black ripped paper with a chalf effect writing across it. These techniques will continue into the contents page, with a very similar layout however with a striped coloured background, and tilted picture box spreading to the left of the page but mainly in the middle. The contents is on the right hand side of the page, presented in a very similar way to the text on the cover, and sticking to the same colour theme as the cover, however possibly reversing which colours are dominant on this page to the cover. The picture box will feaure a hand made looking collage of what is to be expected inside, this would be a running feature of the contents page should more be produced. An advertisement regarding the magazines website and offers can be found below the tilted picture box and filling up the dead space in the bottom section of the page. The masthead will read the same way as the cover, however will say contents instead of the title. As for the double page spread, i am planning to run a photoshoot/ interview with a supposed 'new and upcoming band' that see themselves fitting into any of the previous eras of popular music and want to start a new based on this. The photoshoot should be held at a beach or riverside on an overcast day, wearing parka etc. if successful, i may choose an image from this shoot to use on the cover, if not i will use the same models in the studio to take a cover shot. The presentation of photos and interview should include a full page photograph, possibly presented in an old fashioned style, maybe a ripped page effect as a transition into the following page. The second page will feature a pull-out quote along with four smaller images from the shoot combined in a window frame effect and tilted, this will use of half of the page, whilst the bottom half is to be spilt up into four columns consisting of a short interview.