Institutional Context

There are many companies involved in the production, distribution, exhibition and publication of the magazine, i am researching into this as to see how the size of the company can effect my product, and also which company my product fits in to. The content of music my magazine will contain fits generally into EMI's and SONY's subsidary labels that had began as indie labels and eventually been bought out by global media conglomorates as the bands have grown in popularity. In terms of the content of writing, Magazines such as MOJO, UNCUT and even on occasion NME are producing very similartexts to the area in which i am heading, the latter two are published by IPC media, a time warner company, with MOJO being published by Bauer music in the United Kingdom. All three aim to produce a current set of findings within the popular music world, and are successful at doing so, IPC is a larger conglomorate company and therefore is of slightly more a mainstream nature than MOJO, which is why MOJO is of closer interest to me in terms of my magazine. MOJO, with Bauer, claim to work closely with their clients to develop innovative solutions to provide a brighter way forwards. Usually within the production of a magazine, there are many forces present, such as a graphic design specialist, chief editor, chief research and and many writing, this means all aspects will have to be in condensed format as i am having to conduct all areas myself. This is no excuse for producing a lesser end result though, many smaller yet still successful magazines have only a production team of a very small number and still manage perfectly fine, working in all areas could work as a bonus allowing a clarity of meaning in what was supposed to be achieved, which can often be lost in translation upon hiring a larger production team. MOJO have a tightly nit understanding between all personnel involved, one i would be wise in attempting to replicate in the production of my own magazine. It is established that my magazine is supposed to be of a higher, upper market more affluent attracting magazine, with this in mind, looks are important, and will be vital in the magazine fitting into its competitive environment, however i am going to use the ethos of smaller scale more 'human' companies in the actual creative input of the magazine visually and otherwise, it is my thoughts that this will make it a very different upper class magazine and appeal to a different sort of upper class market, possibly being the niche in the mainstream i am in with this magazine. To underline entirely, the roles i will be conducting in the production of my magazine will be as follows; graphic designer, costume designer, cinematographer, photographer/ possibly model, editor, writer, as well as lighting supervisor.