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Tuesday 19 January 2010

Textual Analysis - NME : CONTENTS PAGE

This is the contents page featured in NME magazine, it is a commemorative 20th anniversary special marking 20 years since the Stone Roses self titled debut album was released.The masthead can be seen extremely boldly positioned against black in a large white, very 'now' looking font, "NME" is positioned left of this however is made out to be of little significance next to "contents". The sophisticated colour theme has been not stolen but replicated from the original issue 20 years ago marking the release of The Stone Roses. To generalise, the red is used in tandem with the white and the black with the yellow, this allows almost for two different connotations, the yellow/black combination connotes to underground music scene and modern times, whereas the red and white portrays a very English vision and could be seen as a more retro implication, possibly referring to the wide range of music eras that the publication covers. In terms of the layout of the page, everything flows stylishly into the next, each picture box/ text box are straight edged, apart from one on either end of the length at the right hand side, wich help sophisticatedly hide dead space. Scanning the page from left to right, it would seem all the important textual information is presented from the light, with the plain left hand side column featuring and index of the bands appearing in this mgazine, implying that NME do realise that all of their audience do not look at all of their content and may seek for ther own interests. Three quarters of the larger, centre column is dominated by the main article, consisting of a picture and summary, suggesting that with the magazine being sold through its cover, the consumer will always be most drawn to that particular 'main' story, making it a very safe position for this. The remaining quarter of the centre column is used up through the promotion of their own subscription deal, perhaps this is of significance to both publisher and audience. It is surprising when into the third and final column, that the 'contents' is only now beginning, although it is bolder text than other columns, and easier to read, regarding its layout position, the assumption must be made that NME value their contents page for imformation other than the physical contents/page number combination of the traditional idea of a contents page.

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