Textual Analysis - MOJO CLASSIC : CONTENTS PAGE

This is The contents page featured in MOJO CLASSIc magazine's Britpop issue, which bears of relevance to the analysis. The masthead of Contents, is created in a very inspiring and unique way, it is made to look imperfect and sketched, and alongside computer enhanced layouts and images this looks very bold. The intention of the style in which contents is written, is almost to look like school book graffiti, which connotes to the idea that MOJO are expecting the majority of their targeted audience to see this issue as a return to their youth and school days. This can perhaps be seen as the USP of the page, and allows the page to appear very scrapbook orientated and again is very evident in the background photography arrangement, of which is merely an array of scattered record sleeves from the Britpop 90's era. On the desired scattered effect of Britpop memorablia, it is clear the function was to create something vaguely reminiscent of a teenagers bedroom wall or even floor during the 90's. Style and sophistication is added to the contents page with a slightly transparent white, bevelled-cornered shape, present underneath the text and above the photograph, allowing some of the image to clearly filter through, whilst keeping the main focus well and truly on the text. The colour theme is not present outside of the text box, however inside it, the blue, white and red theme from the front cover continues to shine in it's simplicity. The colour theme gives the page a real retro feel about it, allowing the reader to feel at one again with these particular colours, almost serving as a trip down memory lane.