Primary Audience Research - MY AUDIENCE

Write up :
My target audience will be predominantly of a male persusion, sharing similarities to magazines such as MOJO and UNCUT, in particular MOJO, obvious similarities would be the average age of the reader, being close to the mid thirtees (a strong ten years older than NMEs average reader age). My audience are technologically developed however still choose to buy physical content, whether this be music, film or even magazines, and in terms of magazines, although the majority are well acquainted with the web addresses of music publications, all will purchase issues that take their fancy. Many not only purchase CDs but also Vinyl records. My target audience tend to be faithful to 'up and coming' acts, as they all want to be in touch with whatever the 'next wave' of music is going to be, however their true love lies within music of the past, considerating this i will have to moderate the content of my magazine, creating a healthy balance between the two extremes. My research tells me that the audience i am producing for tend to stay clear of whatever the popular dress code may be, this means i will need to seek originality for my magazine and not include anything that it is too 'sell-out' and too far out of touch with the public, sincerity from everyones part. My target audience all specialise in music knowledge, and would like this to continue to expand, it is of their opinion that cliques from the sixties and seventees are of best use music wise, this could be either because they grew up as a teenager in these years, or simply that they have searched backwards for the style they feel close to, both categories apply to my audience. My audience appreciate quality and are therefore a high percentage would describe themselves as affluent, with a good disposable income, that is mainly spent on entertainment (live experience), culture and the arts and of course music, a majority of the audience fall into the category of social econimic grouping AB. Considering this it is also clear that my audience look for style and minimal congestion in a magazine, with a degree of human care and consideration into making it. They are not quite full on 'arty' types but can appreciate it, and do so often to that of which their favourite records wear, they do not forget this in a hurry, packaging is also a strong part of the appeal to most products my target audience will purchase. It is common for my target audience to be able to play an instrument of some form, they will spend a high percentage of their income on this, on well represented brands, which seems important to them in this criteria.

Featured below is a readership profile for my target audience portrayed through images and photographs only.