43221 Darlington, Queen Elizabeth

Tuesday 19 January 2010

Textual Analysis - UNCUT : CONTENTS PAGE

This is the contents page of UNCUT music publication, the masthead reading 'contents' is of the same retro style font that UNCUT can be seen wearing on the front cover, the interesting use of shadowing plays around with the traditional form of shape and creates a nice focus onto the page. The page is then setup in a fairly standard format with a picture box in the top left of the layout, three columns beneath it and running alongside both, a longer column feature from the editor. What makes UNCUT differ from this is how information and image is fitted inside this regular layout. In terms of the one picture box allowance, UNCUT have managed to include a feature photograph, along with two stand alone photographs, and a final image overlapping each of the three other photographs. The main photograph is oriented straight against the box layout line, the two other photographs are canted, each tilting in towards the middle of the page, unevenly, to create imperfect effect. This use of image layout connotes to the fact that it's targeted audience will be neither completely straight edged or a rule breaker, but will fall into both categories. The 'homemade style' arrangement is exciting to look at and it works as a media publication in its own stylish way, it also has a charming factor appealing to its audience, in the sense that they are not perfect, much in the way this isnt the typicalidea of perfect. The colums then stick to a strict colour theme, red, white and a pale green, the two main colums, feature white backgrounds, with gold font as the heading of each page and black font as a slight synopsis, this connotes highly to power and importance, so the reader knows this it is this that is of main significance to them upon just flicking through. the third column beneath the block of image features a bolder red as the dominant background colour, it is on reviews, audience can soon deconstruct that red means reviews in this publication, possibly connoting to the danger of the nitty gritty undergound scene in which music gigs of this nature thrive upon. Finally, the large column, spreading the length of the page, features a plae, bland looking green, with it being a note from the editor on the particular issue, it could be suggested that the green connotes to neutrality in the sense that the editor can take no sides of music, and must remain a 'neutral' to give a fair assessment of each musical project leaving all opinions aside. Not only by doing this does the editor establish a reputation and reliability but it also leaves a wide gap in the market for the consumer to say their opinion and what more develop it all by themselves.

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