In order to attract the correct audience according to my specifications of who they should be, it is important that a relationship is developed between magazines of similar content, they do probably have to be published by the same institution, seeing as though UNCUT and NME have that link through IPC media, it is wise for me to try and emulate that working relationship link with MOJO on Bauer media. This would mean dedicating perhaps a couple of small adverts on the website and also full page adverts in the magazine to MOJO and their current issue, or perhaps their subscription plan in relation to ours, not as a comparison, however perhaps both could be linked as a bundle (similarly to the UNCUT & EMPIRE bundle available in shops).
We would also expect the same level of coverage in return from MOJO, obviously for them to do this it must be of some relation and not an exact replica to their own publication, their needs to be a unique selling point. The main unique selling point of my magazine would be the writing and art direction skills, obviously along with the slightly obscure yet sought after content, a more real product than the traditional 'stock' magazine with bland type, and dull ideas.
The plan would be for the first 12 issues (year 1) to dedicate each issue to a particular 'big event' within the music industry, however create interesting and original use of new graphic work, perhaps based on the artists design work of the time, or recreating old classic snapshots, with hand rendering methods. MOJO have touched on this sort of thing, but it is certainly not something they are known for doing. It is hoped, that the likeminded fan of older, now 'classic' music and the graphic design art world, will have a great interest in this magazine, and to those not too bothered about the art direction surely won't be dissapointed with aesthetically pleasing products each month.
In terms of the actual feedback i recieved from my targeted audience, it turned out that the most pleasing aspect was the double page spread - in particular the layout and fonts used. The front cover was described as being 'a bit clustered' by someone whilst being 'old school rock and roll' from another - the opinion did vary to each person asked, of course each was valued and taken on board.
We would also expect the same level of coverage in return from MOJO, obviously for them to do this it must be of some relation and not an exact replica to their own publication, their needs to be a unique selling point. The main unique selling point of my magazine would be the writing and art direction skills, obviously along with the slightly obscure yet sought after content, a more real product than the traditional 'stock' magazine with bland type, and dull ideas.
The plan would be for the first 12 issues (year 1) to dedicate each issue to a particular 'big event' within the music industry, however create interesting and original use of new graphic work, perhaps based on the artists design work of the time, or recreating old classic snapshots, with hand rendering methods. MOJO have touched on this sort of thing, but it is certainly not something they are known for doing. It is hoped, that the likeminded fan of older, now 'classic' music and the graphic design art world, will have a great interest in this magazine, and to those not too bothered about the art direction surely won't be dissapointed with aesthetically pleasing products each month.
In terms of the actual feedback i recieved from my targeted audience, it turned out that the most pleasing aspect was the double page spread - in particular the layout and fonts used. The front cover was described as being 'a bit clustered' by someone whilst being 'old school rock and roll' from another - the opinion did vary to each person asked, of course each was valued and taken on board.
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